如何运作一家赚钱的代理公司：获客转化，服务交付，团队管理全攻略
如何运作一家赚钱的代理公司：获客转化，服务交付，团队管理全攻略
本课程是 ImanGadzhi 主讲的《如何运作一家赚钱的代理公司》双语字幕实战教程，覆盖代理公司从 0 到 1、从基础搭建到规模化盈利的全流程。课程分为基础、心态、系统流程、获客转化、销售跟进、服务交付等七大模块，详解 Agency3.0 模型、细分市场挖掘、定价策略、获客渠道（领英、陌拜邮件等）、广告投放（Facebook、Google 等）、客户留存及团队管理。配套海量实操文档与工具，全程干货落地，适合想创业开代理公司、提升代理业务盈利的人群，手把手教你复制成功路径，轻松运作一家赚钱的代理公司。
课程目录：
├1. 基础篇 Laying Your Foundations
│ ├1. 项目总体原则Program Principal .mp4
│ ├2. 代理公司3.0模型Agency 3.0 Model .mp4
│ ├3. 如何挖掘细分市场Niche Discovery .mp4
│ ├4. 如何选择服务内容Service Selection .mp4
│ ├5. 代理公司必须遵守的原则Code of Honour .mp4
│ ├6. 经营中用到的工具A Craftman's Tools .mp4
│ ├7. 开始你的业务吧Loading The Rifles .mp4
│ ├Plug & Plays
│ │ ├Agency Software Stack.pdf
│ │ ├Cleaning Your Social Profiles.pdf
│ │ ├FB Business & Ads Manager.pdf
│ │ ├Niche Research.pdf
│ │ ├Website Setup.pdf
├10. 未来发展 Next Evolution
│ ├1. 雇人Hiring .mp4
├2. 心态篇 Mindset
│ ├1. 如何安排你的时间Preparing The Vessel .mp4
│ ├2. 心智变革Mental Metamorphosis .mp4
│ ├3. 僧侣模式Monk Mode .mp4
│ ├4. 战争之路The War Path .mp4
│ ├5. 社会工程学101Social Engineering 101 .mp4
│ ├6. 实用的一天Pragmatic Day in Lifes .mp4
│ ├7. 保持严格的管理Keeping A Tight Ships .mp4
│ ├Plug & Plays
│ │ ├价值六位数睡眠6-Figure Sleep.pdf
│ │ ├僧侣模式Monk Mode.pdf
├3. 建立系统和流程 System & Processes
│ ├1. 如何定价Pricing Guidelines .mp4
│ ├2. 为针对线下企业的服务定价Pricing Your Services For Local Businesses .mp4
│ ├3. 为电商和在线业务的服务定价Pricing Your Services For Ecomm & Online Biz .mp4
│ ├4. 付费试用手册Paid Trials Playbook .mp4
│ ├5. 吸引优质客户Attracting A1 Clients .mp4
│ ├6. 税务、会计和财务Tax, Accounting And Finances .mp4
│ ├7. 获得收益Getting Paid .mp4
│ ├8. 沟通与客户留存Communications + Retention .mp4
│ ├Plug & Plays
│ │ ├客户沟通Client Communication.pdf
│ │ ├获得收益Getting Paid.pdf
├4. 获客和转化 Finding Leads & Setting Meetings
│ ├1. 市场拓展原则Laws of Outreach.mp4 .mp4
│ ├10. 陌拜邮件101Cold Email Automation .mp4
│ ├11. UpWork .mp4
│ ├2. 创造一个不可抗拒的优惠Creating An Irresistible Offer & Angle .mp4
│ ├3. 寻找潜在客户与资格审查Finding Leads & Qualifying (Free) .mp4
│ ├4. 潜在客户获取的付费策略Paid Strategies For Lead Gen .mp4
│ ├5. 存储与组织潜在客户Storing & Organising Leads .mp4
│ ├6. 资料漏斗Profile Funnel .mp4
│ ├7. 领英101LinkedIn 101 .mp4
│ ├8. 领英自动化LinkedIn Automation .mp4
│ ├9. 陌拜邮件101Cold Email 101 .mp4
│ ├Plug & Plays
│ │ ├Creating Your LinkedIn Profile.pdf
│ │ ├Email Personalisation.pdf
│ │ ├Example LinkedIn Content Schedule.pdf
│ │ ├Finding Leads for eCommerce.pdf
│ │ ├Finding Leads for Local Businesses.pdf
│ │ ├How To Create Your Email Script.pdf
│ │ ├How to Find Leads and Respond to them on Upwork.pdf
│ │ ├How to Qualify Clients.pdf
│ │ ├How To Set Up A Lemlist Campaign.pdf
│ │ ├How to Set Up an UpWork Account.pdf
│ │ ├How To Set Up Your Email Account.pdf
│ │ ├How To Set Up Your Lemlist Account.pdf
│ │ ├LinkedIn Automation.pdf
│ │ ├LinkedIn Content.pdf
│ │ ├LinkedIn Keywords.pdf
│ │ ├Profile Funnel.pdf
│ │ ├Sales Navigator Industry List.pdf
│ │ ├Sending LinkedIn Messages.pdf
│ │ ├Storing And Organising Leads.pdf
│ │ ├Tracking Emails for Manual Outreach.pdf
│ │ ├Using Sales Navigator.pdf
│ │ ├Warming Up Your Email Address.pdf
├5. 销售和跟进 Sales & Follw Up
│ ├1. 销售的主要罪恶The Cardinal Sins Of Sales .mp4
│ ├2. 销售次级沟通Sales Sub-Communication .mp4
│ ├3. 一通电话与两通电话的框架1 Call Vs 2 Call Frameworks .mp4
│ ├4. 1CC销售脚本1CC Sales Script .mp4
│ ├5. 2CC销售脚本2CC Sales Script .mp4
│ ├6. 付费试用方法论Paid Trial Methodology .mp4
│ ├7. 异议的无耻The Objection Obscenity .mp4
│ ├8. 精炼方法与磨尖锯Refining Approach & Sharpening Saw .mp4
│ ├Plug & Plays
│ │ ├1CC Sales Script.pdf
│ │ ├2CC Sales Script.pdf
│ │ ├Objection Handling.pdf
├6. 服务交付 Service Delivery
│ ├1. 启动与入职电话Kick Off & Onboarding Call .mp4
│ ├10. 沟通计划与保持客户知情Communication Schedule & Keeping Clients In The Loop .mp4
│ ├2. Facebook广告基础Facebook Ads Fundamentals .mp4
│ ├3. Facebook安全与避免封禁Facebook Hygiene & Avoiding Bans .mp4
│ ├4. 关于广告跟踪All About Tracking .mp4
│ ├5. 登录页与优惠基础Funnels & Offer Fundamentals .mp4
│ ├6. 能卖的创意背后的科学Science Behind Creatives That Sells .mp4
│ ├7. 报告101Reporting 101 .mp4
│ ├8. 编写转化文案Crafting Copy That Converts .mp4
│ ├9. 多少东西 - 活动结构How Many Of Things - Campaign Structure .mp4
│ ├Plug & Plays
│ │ ├Fundamentals
│ │ │ ├Ad Selection.pdf
│ │ │ ├All About Tracking.pdf
│ │ │ ├Communication Schedule & Keeping Clients In The Loop.pdf
│ │ │ ├Copywriting - The Fundamentals.pdf
│ │ │ ├Facebook Ad Fundamentals.pdf
│ │ │ ├Facebook Contingency Guide.pdf
│ │ │ ├Facebook Hygiene & Avoiding Bans.pdf
│ │ │ ├Funnels & Offer Fundamentals.pdf
│ │ │ ├Google Tag Manager.pdf
│ │ │ ├How many of things - Campaign Structure.pdf
│ │ │ ├iOS14 Update True Tracking.pdf
│ │ │ ├iOS14 Update.pdf
│ │ │ ├Kick Off Call.pdf
│ │ │ ├Reporting 101.pdf
│ │ │ ├Science Behind A Creative That Sells.pdf
│ │ │ ├The Conversion API.pdf
│ │ │ ├[Free Version] Client Bible Template.pdf
│ │ │ ├[Paid Version] How To Use Our Client Bible Template And Connect It With Supermetrics.pdf
│ │ ├How To Advertise
│ │ │ ├Custom Audiences, Exclusions, and Cominations, What Is Worth It.pdf
│ │ │ ├How To Read Your Dashboard For Cold.pdf
│ │ │ ├How To Test Audiences and Find Winners.pdf
│ │ │ ├Interests - Sizes And How To Find The Best Ones For Your Case.pdf
│ │ │ ├Launching Your First Ad.pdf
│ │ │ ├Load Balancing Budgets.pdf
│ │ │ ├Lookalike Audiences - How To and The Best Ones You Can Create.pdf
│ │ │ ├Re-Targeting 101.pdf
│ │ │ ├The Two King Metrics And Their Math.pdf
│ │ │ ├Traffic Warmth.pdf
│ │ │ ├Utilising CBOs.pdf
│ │ ├Local Businesses or Lead Gen
│ │ │ ├9 Funnels For Lead Gen & How To Set Them Up.pdf
│ │ │ ├Core Concepts To Keep In Mind.pdf
├7. 服务交付（如何投放广告）Service Delivery (How To Advertise)
│ ├1. 流量的温度Traffic Warmth .mp4
│ ├10. 如何阅读你的冷启动仪表板How To Read Your Dashboard for Cold .mp4
│ ├11. 重新定位Re-Targeting 101 .mp4
│ ├2. 兴趣大小及如何找到适合你的最佳选择Interest Sizes And How To Find The Best Ones For Your Case .mp4
│ ├3. 自定义受众、排除和组合，什么是值得的Custom Audiences, Exclusions and Combinations, What Is Worth It .mp4
│ ├4. 相似受众的创建及最佳选择Lookalike Audiences How To and The Best Ones You Can Create .mp4
│ ├5. 发布你的第一则广告Launching Your First Ad .mp4
│ ├6. 如何测试受众并找到赢家How To Test Audiences and Find Winners .mp4
│ ├7. 负载均衡预算Load Balancing Budgets .mp4
│ ├8. 利用CBOsUtilising CBOs .mp4
│ ├9. 两个主要指标及其数学The Two King Metrics And Their Math .mp4
│ ├Plug & Plays
│ │ ├Custom Audiences, Exclusions, and Cominations, What Is Worth It.pdf
│ │ ├How To Read Your Dashboard For Cold.pdf
│ │ ├How To Test Audiences and Find Winners.pdf
│ │ ├Interests - Sizes And How To Find The Best Ones For Your Case.pdf
│ │ ├Launching Your First Ad.pdf
│ │ ├Load Balancing Budgets.pdf
│ │ ├Lookalike Audiences - How To and The Best Ones You Can Create.pdf
│ │ ├Re-Targeting 101.pdf
│ │ ├The Two King Metrics And Their Math.pdf
│ │ ├Traffic Warmth.pdf
│ │ ├Utilising CBOs.pdf
├8. 服务交付（线下业务或引流）Service Delivery (Local Business or Lead Gen)
│ ├1. 需要牢记的核心概念Core Concepts To Keep In Mind .mp4
│ ├2. 9个潜在客户获取漏斗及其设置方法9 Funnels For Lead Gen & How To Set Them Up .mp4
│ ├3. Facebook原生广告与漏斗潜在客户获取的设置Facebook Native vs Funnel Lead Gen Setting Them Up .mp4
│ ├4. 内容与创意Content & Creatives .mp4
│ ├5. 潜在客户的自动转化Automate Lead Flow to Your Client .mp4
│ ├6. 特定行业之健身房Industry Specific Gyms .mp4
│ ├7.特定行业之脊医 Industry Specific Chiropractors .mp4
│ ├Plug & Plays
│ │ ├9 Funnels For Lead Gen & How To Set Them Up.pdf
│ │ ├Automate Lead Flow to Your Client.pdf
│ │ ├Content & Creatives.pdf
│ │ ├Core Concepts To Keep In Mind.pdf
│ │ ├Examples of ads Leadgen.pdf
│ │ ├Facebook Native vs Funnel Lead Gen - Setting Them Up.pdf
│ │ ├Industry Specific Chiropractors.pdf
│ │ ├Industry Specific Gyms.pdf
│ │ ├Lead Automation.pdf
├9. 服务交付（进阶策略）Service Delivery (Advanced Strategies)
│ ├1. Facebook内部运作原理How Facebook Works On The Inside .mp4
│ ├2. Facebook规则、自动化与命名约定Facebook Rules, Automations & Naming conventions .mp4
│ ├3. 横向扩展与纵向扩展Scaling Horizontally vs Scaling Vertically .mp4
│ ├4. Google广告培训Google Ads Training .mp4
│ ├5. YouTube广告手册Youtube Ads Playbook .mp4
│ ├Plug & Plays
│ │ ├Facebook Rules, Automations & Naming conventions.pdf
│ │ ├Getting Setup - Google Ads.pdf
│ │ ├Google Display Network.pdf
│ │ ├Google Search Network.pdf
│ │ ├How Facebook Works On The Inside.pdf
│ │ ├iOS Move To Privacy & Implications.pdf
│ │ ├Scaling Horizontally vs Scaling Vertically.pdf
│ │ ├Youtube Ads Playbook.pdf
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